SWOT
ANALYSIS
SWOT
analysis (alternately SLOT
analysis) is a strategic
planning method used to
evaluate the Strengths, Weaknesses/Limitations, Opportunities,
and Threats involved in a project or in a business venture. It involves specifying the
objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieve that objective.
The technique is credited to Albert
Humphrey, who led a
convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.
Setting
the objective should be done after the SWOT analysis has been performed. This
would allow achievable goals or objectives to be set for the organization.
- Strengths: characteristics of the
business, or project team that give it an advantage over others
- Weaknesses (or Limitations): are
characteristics that place the team at a disadvantage relative to others
- Opportunities: external
chances to improve performance (e.g. make greater profits) in the
environment
- Threats: external elements in
the environment that could cause trouble for the business or project
Identification
of SWOTs is essential because subsequent steps in the process of planning for
achievement of the selected objective may be derived from the SWOTs. First, the
decision makers have to determine whether the objective is attainable, given
the SWOTs. If the objective is NOT attainable a different objective must be
selected and the process repeated.
Users
of SWOT analysis need to ask and answer questions that generate meaningful
information for each category (strengths, opportunities, weaknesses, and
threats) in order to maximize the benefits of this evaluation and find their
competitive advantage. The aim of any SWOT analysis is to identify the key
internal and external factors that are important to achieving the objective.
These come from within the company's unique value chain. SWOT analysis groups
key pieces of information into two main categories:
- Internal
factors – The strengths and weaknesses internal to the
organization.
- External
factors – The opportunities and threats presented by the
external environment to the organization.
The
internal factors may be viewed as strengths or weaknesses depending upon their
impact on the organization's objectives. What may represent strengths with
respect to one objective may be weaknesses for another objective. The factors
may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities,
and so on. The external factors may include macroeconomic matters,
technological change, legislation, and socio-cultural changes, as well as
changes in the marketplace or competitive position. The results are often
presented in the form of a matrix.
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POLITEKNIK PREMIER
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Polytechnic
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Department
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Logo
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Overview
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Politeknik Premier Ibrahim
Sultan
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PIS
was one of the initiatives of the Seventh Malaysia Plan. It was a
collaborative initiative between the Malaysian Government and the World Bank.
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Politeknik Premier Ungku Omar
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PUO
was established in the year 1969 by the Malaysian Ministry of
Education, aided by UNESCO. A total of RM24.5 million
was allocated by the United Nation Development Programme
(UNDP).
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Politeknik Premier Sultan
Salahuddin Abdul Aziz Shah
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Politeknik
Sultan Salahuddin Abdul Aziz Shah (PSA) what was once known as Politeknik
Shah Alam located in Shah Alam, state of Selangor DarulEhsan mother.
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